1. Know Exactly Who Your Best Customers Are
Not everyone is your customer. The first step to better marketing is identifying your “money customer” — the type of client who values quality work and is willing to pay for it.
Think of your ideal customer like this:
Homeowner for 10+ years
Busy professional with limited time for DIY
Values reliability, craftsmanship, and trust
Once you define your “Jim,” tailor your website, ads, and messages directly to that person. You’ll attract higher-paying jobs and avoid tire-kickers.
2. Optimize Your Google Business Profile
If your business doesn’t show up in Google’s “map pack” when people search for “handyman near me” or “local electrician,” you’re invisible.
Do this:
- Complete every field (hours, services, photos, etc.)
- Upload 50+ high-quality project photos
- Ask every happy client for a Google review (send a quick text link)
- Post updates weekly with project photos or quick tips
This one step alone can double your local visibility.
3. Build a Website That Converts Visitors into Jobs
Your website isn’t just a digital brochure — it’s your 24/7 salesperson.
Make sure it:
- Highlights benefits (“Protect your home with reliable repairs”) not just features
- Has a visible phone number and easy contact form on every page
- Shows real before-and-after photos with client stories
- Displays reviews and testimonials prominently
- Ends every page with a clear call to action (“Request Your Free Estimate Today”)
4. Master Local SEO
Local SEO helps you dominate your service area on Google.
Focus on:
- Using keywords like “HVAC repair in [your city]” or “landscaper near [neighborhood name]”
- Keeping your business info (name, address, phone) identical everywhere online
- Creating content about jobs you’ve done in local neighborhoods
- Getting backlinks from local directories and partners
This helps Google trust your business — and rank it higher.
5. Post Content That Builds Trust and Expertise
Content marketing isn’t just for influencers — it’s how you show customers you’re a pro.
Post weekly:
- Job stories with before-and-after photos
- “How-to” tips for homeowners
- Seasonal maintenance reminders
- Quick videos explaining common repairs
Consistency builds authority — and customers love hiring experts.
6. Use Facebook and Instagram to Show Off Your Work
Social media is visual gold for trades.
Post daily or weekly:
- Transformation photos (before → after)
- Behind-the-scenes shots of your crew
- Customer shoutouts and short testimonials
- Use local hashtags (like #DallasPlumber or #DenverHandyman)
Engage with your community in Facebook groups — offer advice, and when someone needs a pro, you’ll be top of mind.
7. Run Smart Google Ads
Paid ads can generate fast leads if done right.
Start with:
- High-intent keywords like “emergency plumber near me”
- Tight geographic targeting (only within your service area)
- Simple, benefit-focused ad copy (“Fast, Reliable Repairs — Get a Free Estimate”)
- Dedicated landing pages that match your ad message
Track your cost per lead to make sure you’re getting a strong ROI.
8. Build a Referral Network
Referrals are pure gold — they come with built-in trust.
To grow your network:
- Partner with complementary trades (roofers, real estate agents, landscapers)
- Offer a small referral bonus or discount
- Follow up and thank people who refer you
Word-of-mouth is still the most powerful (and affordable) marketing there is.
9. Use Simple Direct Mail in High-Value Areas
While digital gets most attention, direct mail still works — especially when targeting high-income neighborhoods.
Include:
- Before-and-after photos
- A clear offer (like “Free Estimate – Limited Time”)
- Contact info and website
- A call to action (“Book Your Free Estimate Now”)
Send to neighborhoods where you already have happy customers to build credibility.
10. Follow Up After Every Job
One of the biggest mistakes contractors make? Not following up.
Create a simple system:
- Text or email customers a week after completion
- Ask for feedback and reviews
- Send reminders when it’s time for seasonal maintenance or service renewals
That one follow-up can turn a one-time job into years of repeat business.
Turn Your Marketing into Results with Quick Estimate
You can master marketing — but you still need to respond fast, send professional estimates, and close deals before competitors do. That’s where Quick Estimate comes in.
With Quick Estimate, you can:
Create professional job estimates in minutes
Send quotes on-site from your phone
Track all your jobs and clients in one place
Win more work — faster
Start your free 7-day trial today and see how Quick Estimate helps you save time, look more professional, and close more jobs.